标签归档:3D

A 3D model library of commodities

Q: Do you think the concept of space network, WEB 3.0, metaverse, and digital twin is the future direction? If yes, where is the best place to start?

A: I think it is necessary to have a mapping relationship between the virtual world and the real world. Does this mapping need to be exactly one-to-one? It is not clear yet. As for the article questioning the metaverse, one point is that if the experience of the metaverse is copied to the real experience, it will only hinder the evolution of new technologies.

At present, the number of visitors in the virtual world is far less than in the real world. Cryptocurrency, as an important pillar of the virtual world, has recently become a bit ridiculous because of the bloodbath.

我目前能想到的是,如何利用虚拟世界作为创作者的非物理接触的创作媒介,以及创作效果的评估媒介,以创作的结果来反哺真实世界。

What I think about is: How to use the virtual world as a creative medium for creators without physical contact, as well as the evaluation medium of creative effect, the real world is fed back with the results of creation.


比如,货架的3D模型是与真实货架一一对应的,我们可以理解成一种数字孪生,货架规划/设计者通过虚拟空间提供的工具,根据美感/营销/广告的需要,在虚拟空间中设计货架陈列,并通过AI工具或者虚拟世界中的测试员,对其进行验证,结果理想后则可以实施到真实货架上。

For example, the 3D model of the shelf is in one-to-one correspondence with the real shelf. We can understand it as a digital twin.

Shelf planner/designer designs shelf displays in virtual space according to the needs of aesthetics/marketing/advertising through the tools provided by virtual space, according to the needs of aesthetics/marketing/advertising.

And through AI tools or testers in the virtual world, it is verified, and after the results are ideal, it can be implemented on the real shelf.

于是问题就可以简化为几个交由技术实施的步骤了,比如,需生成和真实货架一样的3D模型,需有商品的3D模型库,需有无代码或低代码或由数据生成货架陈列的工具,需要一个测试/体验的标准,等等。

So the problem can be reduced to a few steps handed over to the technical implementation.

For example, it is necessary to generate the same 3D model as the real shelf, a 3D model library of products is required, there is a need for no-code or low-code tools for generating shelf displays from data, a test/experience standard is required, and so on.


从不浪费开发资源的角度看,先投资一个海量的商品3D模型库是最具备可进可退的特点的。

From the perspective of not wasting development resources, investing in a massive product 3D model library is the most reversible feature.

易尚三维

周三下午到易尚三维的园区参观,主要看了一下其展示厅,以及其中一层做项目的办公区。

易尚的主营业务是三维扫描/建模/展示。有自己研发的三维扫描设备,针对不同大小的目标,如消费产品,则是固定镜头,旋转托盘的扫描箱;如人体,是固定数组镜头的扫描空间(十来个平方);如汽车,是手持的扫描设备;如展示空间,则需要专业人员到现场去采集。

采样后得到点云,通过成熟的算法建立了3D的模型,但边界/盲区则需要手工进行弥补/填充,然后就是贴图/纹理。

生成的3D内容可以用于3D打印,也可以用于触控大屏幕上3D展示。

易尚也提供全套的互动展示方案。

区别于一般的展示商(提供平面设计或视频广告),易尚的特点是三维数据的屏幕展示,因此互动是必须的,否则三维数据跟视频差别不大。由于其扫描精度也有优势,所以也倾向于大屏幕,以充分展示其特长。但一般的展厅用的产品数据每个在30M以内,属于目前带宽完全可以承担的范围。(博物馆的展品则需要高精扫描,单个数据在G级别)

有亮点的是一个通过3D镜头对人体进行拍摄,以方便和产品视频进行实时合成,主要使用在网络直播卖货方面。主播可以在不接触具体产品的同时对产品进行推广。

商业模式方面,虽然易尚有自己的硬件产品,也有较标准化的工作流,但3D建模、优化等方面仍然对外行来说,仍然是较难。而展示的需求又以企业为主。这种2B的生意无法直接提供工具和环境让企业自行做的话,就变成项目制的形式。

对PAX来说,除了展会展示产品外,场景的3D建模,需要使用这样的技术进行异地场景采集,则需要有相关的技术人员到现场出差。这对海外业务来说,则有点困难了。

目前最合理的方式是深圳本地进行产品3D扫描,异地使用普通屏幕进行展示。也就是,仅仅实现一个3D展示的虚拟产品手册。

后续如果我们能在中国本土做好零售场景的话,也可以考虑将场景3D化,给到异地展示。

至于虚拟零售,目前看来只有一些高端品牌/特殊商品需要,属于项目制的工作,缺乏有效的可复制性。